Business-to-Government Sales: Overcoming Challenges
Business-to-government sales can be a lucrative venture, but it also presents numerous challenges that must be addressed before it can be successful. This article will discuss the various challenges faced in business-to-government sales and provide strategies for overcoming them. I. Overview of Business-to-Government (B2G) Sales 1. Definition of Business-to-Government (B2G) Sales Business-to-government (B2G) sales refer to sales made from businesses …